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Rapid changes in the publishing world have opened the doors to many writers who wish to pursue the adventure of publishing. Award winning author Roland Allnach shares his knowledge and experience and offers a cohesive and pragmatic guide to both new and experience writers.
April 11, Marketing: Author branding and author platform / Media marketing materials / Pundit recommendations / Marketing realities of self-, small, and large publishers / Make the most of what’s free / Virtual book tours and blog promotions / Build a website and/or blog / Book signings and interviews / Press releases / Economic considerations for marketing / Gifts and giveaways / A simple marketing plan
April 18, The Short Story Marketplace: Before sending out that first submission ... / Not every word is sacred / Respect the playing field / Query/cover letters / Manuscript formats / Word counts and story lengths / Selecting markets / Time to submit: a final checklist / Evaluating editorial comments
April 25, Book Publishing (Part I): A brief history of self-, small, and large publishers / The big question: self-, small, or large publisher / How large publishers leverage books to win in the marketplace / Book economics: price points, expenses, and royalties / Considerations for book design / Considerations for book length / Distribution acronyms: ISBN, ASIN, UPC, EAN and LCCN
May 2, Book Publishing (Part 2): Book production services / A few words on audiobooks / Literary agents: some pros and cons / Preparing a book submission/query package / The book is published—now what? / Considerations for book reviews / Be brave—enter an award contest! / A bigger picture: have your own publishing imprint
