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Many small business owners fail to appreciate the value of publicity, in terms of increased sales and expanded market share, until it is too late. Publicity puts someone else's "stamp of approval" on your small business. Publicity cannot be bought; it only comes as the result of much effort (and very little monetary investment) on your part. Topics include writing press releases, organizing promotional events, preparing media kits, securing on-air and print interviews, working with the media, and following up. Call to register: 516-354-5280.
