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"In 1950, the Eastman Kodak Company installed the first Colorama on
the interior east wall of Grand Central Station. These advertisements
were billed as the world’s largest photographs and were, indeed,
huge: 18 feet high and 60 feet long, requiring more than a mile
of cold-cathode tubes to light them from behind. Altogether, 565
Colorama photographs would be situated on this spot over the next
forty years. As a major corporate and aesthetic undertaking, the
production of Coloramas required the combined efforts of Kodak’s
marketing and technical staffs, and scores of photographers, including
such notables as Ansel Adams, Ernst Haas and Eliot Porter. Until 1990,
these illuminated illustrations reflected and reinforced American values
and aspirations while encouraging picture-taking as an essentialaspect
of leisure, travel, family and social life."
November 11 through December 31, 2016
Gallery Hours: Thursday – Sunday | 12:00 – 6:00pm
Public Opening Reception: Saturday, November 12, 4 – 6 pm
