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The bi-annual and award-winning Long Island Restaurant Week (www.longislandrestaurantweek.com/631-329-2111) kicks off its Spring 2012 campaign on Sunday, April 22 for eight days ending on Sunday, April 29. Participating restaurants will offer a three-course prix fixe for $24.95 all night, every night they are open except Saturday when the menu must only be offered until 7 p.m.
Restaurants – spanning across Long Island’s 118 miles – are signing up daily to participate. Each will serve its own unique $24.95 menu with a minimum choice of three appetizers, three entrées and three desserts. (A full participant list will be available at www.longislandrestaurantweek.com/dine)
Long Island Restaurant Week is a win-win for participants and consumers. Much of the island’s population is provided the opportunity to save money while dining and sample restaurants they might not otherwise try. For restaurateurs, this media-able, value-pricing event delivers a surge in business, a return on investment and community goodwill with the chance to win over new and returning patrons with a positive dining experience.
“It is expected that the campaign this spring will garner more than 150 participants,” said Steve Haweeli, President of Long Island Restaurant & Marketing Hospitality Group – the new business-to-consumer promotions division of WordHampton Public Relations. “With more than 2.8 million residents and 1,000 restaurants with varied cuisines, concepts and price points, it is no wonder why we started the highly anticipated Long Island Restaurant Week which continues to flourish.”
Long Island Restaurant Week was designed to garner positive publicity and additional business during a traditionally sluggish period. Due to popular customer and restaurateur demand, the spring edition of this popular island-wide autumn promotion was launched in 2011 with a 168 participant roster.
Long Island Restaurant Week also believes in the importance of helping neighbors facing hunger and will make a donation following the campaign to Island Harvest (www.islandharvest.org), Long Island’s largest hunger relief organization.
On February 3, the Long Island Restaurant Week mobile app will be introduced and available on the iPhone, Android and mobile web. The direct link will be http://airmo.co/lirestaurantweek.
Restaurateurs may sign up online to participate. To view the current list of participants or for more information, visit www.longislandrestaurantweek.com. For inquiries about Long Island Restaurant Week, please call (631) 329-2111 or email marketing@longislandrestaurantweek.com.
Media sponsors include: Edible East End, Long Island Pulse, LongIslandRestaurantNews.com, NewYorkCorkReport.com, News 12, Newsday, Newsday.com, OpenTable.com, WALK 97.5FM and WBLI 106.1.
