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Pulitzer Prize-winning investigative journalist and author of the No. 1 New York Times bestseller Salt Sugar Fat, Michael Moss is a leading expert on the food industry, health and wellness, and marketing. Taking audiences on an eye-opening journey deep inside some of the world's biggest and most successful companies, he offers audiences an illuminating and surprising look at the researchers, marketers, strategists, and CEOs who seduce us with their products. Moss brings to life the creative ways food manufacturers use the science of human behavior, biology, and marketing. Using humor, case studies, and insight gleaned from investigative reporting that won him a Pulitzer Priz, he shows how companies get consumers to buy, often at the expense of their health.
In collaboration with the Food Studies Program and National Public Health Week.